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    « The Rise of China and India | Main | Cheap versus Free »

    June 15, 2010

    Misery and Uncertainty

    I heard a quote yesterday that caught my attention.

    “Most people prefer the certainty of misery to the misery of uncertainty.”  - Virginia Satir

    This holds true in an industry that is under a tremendous amount of external change.  If some do not make changes they will face certain misery, but they prefer this to making changes that involve unknowns and uncertainty.


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