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    « It's Not as Far Fetched as it May Seem | Main | Think About This... »

    February 02, 2009

    A Reprographer Leading Change

    Jared Willis, Director of Sales for Barker Blue, is walking the walk.  It is easy to attend an industry event and walk away with good ideas.  We all know that implementing them is the hard part.  On the plane ride home you are filled with inspiration and are thinking about how these new nuggets of knowledge or wisdom are going to change your business.  On Monday morning the reality of managing your business hits you.  It is a struggle to move from working in your business to working on your business.  Barker Blue is doing a great job of acting on much of the learning they have done.  Jared has a great blog where you can follow the wisdom and experience they have gained.

    A recent post of his describes his experience with a PR firm and how they created the perception of value.  Too often reprographers are willing to say we will do anything to satisfy the customer, but they don't communicate to the customer what they are doing and it is not valued.

    Some other industry blogs in case you aren't aware.

    ReproTrends - Curtis Thornton, Thomas Reprographics
    The Rockpile - Tanner Bechtel, ReproMAX


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