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    « Digital Services are Just the Beginning | Main | Fonts and A Road Less Traveled »

    February 22, 2007

    Offensive Digital Services

    Most digital services are a result of a company realizing that they are doing more work than they used to and trying to cover their costs.  For example companies are being asked to scan and index documents into a digital plan room.  There is a labor and technology cost associated with performing this service.  In the past many reprographers offered these services for free to get more printing, but quickly realized that as demand for these services increased so did their cost.  A decrease in profit prompted the need to charge extra for this service.  This is a reactionary or defensive creation of additional service revenue.  As more AEC companies use technology and digital content in their day to day work there are more services that can be offered to make their lives easier?  Can you take work off their desk?  You have made an investment in people and technology.  Can you go on the offensive and seek additional services with this investment?  You don't need to wait for your profits to be eroded.  Proactively look for opportunities for digital services.


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