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    « Brand and Branding | Main | Adobe PDF to Become an ISO Standard »

    January 26, 2007

    Risk Creates Stability

    It is common perception that taking risks creates uncertainty for future stability. I would argue that those who are risk adverse have a more uncertain future. As new ways of doing business replace the old in shorter intervals, those who are slow to change are at risk of being made obsolete. Those who take risks and bring about change will always have more opportunities in front of them.


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