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    « Being Remarkable | Main | Sales versus Adoption »

    January 18, 2007

    Commercial Stockholm Syndrome

    I was in a discussion today regarding PC's versus Macs.  The gentlemen I was discussing this with used both, but was obviously biased towards Macs.  when I asked him "if Macs are so much better why do people stick with PC's".  His answer "Stockholm Syndrome".

    I was quite amused.  Do you have any prospects who seem to be abused by your competition, but find it hard to switch?


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