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    « Wanted: Young Professionals Seeking Opportunity | Main | Years to Build – Lost in a Day »

    April 27, 2006

    BIM Will Create More Demand for "Content Brokers"

    I had a meeting yesterday with two principals from Gensler.  Gensler is a renowed architectural firm that has been voted Contract Magazine's Most Admired Firm by their peers for two consecutive years.  The primary topic of the meeting was Building Information Modeling (BIM) and how it would affect the construction industry and specifically the AEC commercial reprographics industry.  Gensler has adopted AutoDesk’s Revit application [interactive overview] and is using it more and more each day.  I learned a lot about the use of BIM and how it will affect the industry.  More to come in later posts...

    One of the most interesting things that came from the meeting was they said they didn’t know who was going to be the custodian of the models.  I said “Since you created the model wouldn’t you want to maintain it”.  The response was “We are at the beginning of the process, but there are many more organizations that contribute to the content.  We are an important part, but a small part of the content.  We believe that the management of this content is too IT intensive”.  After a long discussion on this technology and the advances being made in the AEC reprographics industry the conclusion was blueprinters could be a natural “broker” of this content.  They saw pro’s and con’s to this concept but also said "we are already using our reprographers to store the plans and specifications and control the revisions."

    There will be an educational session at the upcoming IRGA show on Building Information Management.  I am the moderator for this session.  This technology will change the way business is done.  The panel will include representatives from AutoDesk and technology executives from architectural firms who have implemented BIM.  They will discuss how the technology will change the construction industry, but more specifically how it will affect the AEC commercial reprographics industry.  I'd highly recommend you send somebody from your organization to this session.  This technology WILL affect your business.


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