Why Do Robbers Rob Banks?
I had a mentor early in my career who during a conversation about where to invest our company's sales resources said "John, Do you know why robbers rob banks? ... Because that's where the money is." This doesn't mean in times of economic crisis you should hold up a bank. Keep your ear to the ground to see where money is being invested and how you can be part of it. Trying to get business out of a customer or project that doesn't have the business to give you only impairs your relationship. Here are some indicators from ENR as to where the money will be.