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    « Enter the "Unbalanced Force" | Main | Selling the Way Your Customers Buy (Even Now) »

    January 05, 2009

    Rethinking Reprographics Pricing

    I have had many conversations with reprographers over the past year regarding the pricing of their services.  Some were convinced that the traditional model can't or couldn't change, but more and more people are becoming convinced that some substantive changes must occur.


    When the margins were high on printing services it was easy to throw in additional services (i.e. delivery, file conversion, etc.), but as the margin for vanilla printing decreases and the demand for more services (i..e digital services) increases the traditional pricing model breaks down.
    Here is an insightful link to a blog post by Seth Godin on pricing.

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