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    « Bubble 2.0 | Main | One of Those Bad Days... »

    December 13, 2007

    Renaming Your Company

    A lot of reprographic companies are changing their names to remove "blueprint" or "reprographics".  Guy Kawasaki, former Apple Computer marketing guru, references a very insightful article on company renaming.  The article breaks down the reasons to rename your company into the following categories:

    1. Dog Eat Dog
    2. Too Big or Too Little
    3. Build on the Brand (Building on a Strong Brand)
    4. Quick Makeover
    5. U-Turn
    6. User-Friendly Naming
    7. Buying Into the Club
    8. Rebuild, Restructure and Rename
    9. Spinning Off Into The Unknown

    If you are thinking of renaming your company it is worth reading.

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