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    « Two Trends That Will Affect Your Business | Main | Getting Honest Customer Feedback »

    December 05, 2007

    Production Engineering Color

    KIP caught the markets attention two years ago when they showed the Color 80 at the IRgA show in Orlando.  Many are wondering what happened to it.  The word is that it is around the corner.  You can  be rest assured that other wide format vendors are not sitting idle.

    I have heard some reprographers predict engineering grade color at the price of black and white.  For the sake of the industry I hope that this includes bringing up the price of black and white.  The pricing for black and white and color doesn't have to be the same for the market to turn change.  If it is within a reasonable range I believe you will see major changes occurring.  The adoption of BIM (Building Information Modeling) will  also drive the demand and applications for color.  In a previous life I sold to the discrete manufacturing market (manufacturers of cars, planes, construction equipment, etc.).  When 3D CAD became mainstream the demand for color printing increased substantially.  2D CAD produces linework where 3D CAD produces models as color renderings.  The default output is color!

    As the price of color comes down I believe you will see the following:

    1. Architects and engineers using color to better communicate design intent or to highlight changes
    2. Government agencies, owners and developers start to require color for certain applications in certain projects

    This will kick start the demand for engineering grade color and I believe other applications will emerge.  The opportunity for reprographers is to ride the color wave, but to also become experts in these color applications.

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    Comments

    John Davis

    I don't think there is any doubt that production color is coming,though with KIP this could be questionable. Remember: customers that want color are going to expect it to be much higher quality than B&W. The key is it has to be consistant, reliable and at a viable price where the end user will be able to justify payment of a premium. I believe that number is somewhere b/w 20% to 25% higher than your now current average(or global if ARC)price. Those companies that now sell there B&W services on the EXTREME low end, say .05 and below and have a low average price will experience many more obstacles when trying to convert clients to color. Another important justification for getting a "fair amarket" price for B&W, this will definitely make upselling easier.

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