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    « Customer Satisfaction Surveys | Main | Intravenous Business Relationships »

    November 01, 2007

    Apple and the Destination Marketing Strategy

    Reprographers around the world are coming the conclusion that by turning their satellite locations into a "destination" they can better serve their customers and grow their businesses.  Starbucks has mastered this.  Their marketing strategy is to create a third place.  It's not your home, it's not your office, it's the other place you go to relax or meet friends.  Apple has recently embraced that strategy.  They opened Apple stores around the country.  These stores are impressive looking and staffed with very pleasant helpful and competent people.  They create reasons for people to come into their stores.  I was driving by and stopped in to see what was so special about the iPone.  They are offering free training, consulting and technical support in the store.

    Recently Apple has seen a growth in their Mac sales and they attribute it to people coming into the stores to buy iPhones and iPods.


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