Creative Branding

This morning I was in a cab in Las Vegas. The cab driver explained to me how he differentiates himself from his competition. He explained why he is not a "cab driver", but rather a "relocation engineer". The explaination was less amusing than the branding.

Comments

[William Earp]

It is important to be consistent with the branding once it is established. Employees need to be taught what the branding is. The use of a slogan needs to be consistent. The same logo or image needs to appear on all marketing material. Don’t forget the building and the web site. The more times a person sees (or hears) your branding, the more they will relate it to your business.