Time is Value

What is the value you deliver?  Is it dots on paper or is it the right information to the right people when they need it?  They usually need it really fast.  If it is just dots on paper most companies have the printers to do that, but the logistics is what they are hiring you for.  The reprographers that find a way to communicate the value of time and get paid for it will see their profits increase.

Seth Godin has an interesting blog post on the value of time.