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    « Colbert | Main | One Egg or Two? »

    January 03, 2007

    We Don't Accept ASAP

    Many companies have made a bold move to start conditioning customers.  When they ask a customer when they would like their job to be completed they don't accept ASAP as an answer.  Well, I guess that is a start, but I don't believe it is nearly enough.  When a customer is told "We don't accept ASAP", what is stopping him from giving you an even more unreasonable deadline than you would have assumed ASAP meant?  Nothing.  The only thing it gives you is more clarity as to what the target is.  There is no incentive to give you more time or any additional fee for your effort to expedite the work.

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