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    « Commercial Stockholm Syndrome | Main | Brand and Branding »

    January 19, 2007

    Sales versus Adoption

    Too often we place an emphasis on sales versus user adoption. Sales is what somebody is willing to pay for a product. Adoption is when customers actually start deriving value from the product. If you have good sales but poor adoption eventually it will catch up to you. Customers who buy something but don't derive their intended value are less likely to buy more from you (whether it is your fault or theirs). Adoption is the key to continued sales success.
    Adoption can be a complicated phenomenon. It can be dependent on pricing, integration, training, product, usability, customer service, and willingness to change.

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