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    « Sales versus Adoption | Main | Risk Creates Stability »

    January 23, 2007

    Brand and Branding

    There is a big difference between a brand and branding.  You get branded, but you do branding.  If you do branding you can influence how you get branded.  If you don't do branding you still get branded, but usually not how you want to be branded.  Take control of your brand.

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