My Photo

Subscribe to Blog

Enter your Email


Preview | Powered by FeedBlitz

Add to My Yahoo!

Add to Google

Subscribe with Bloglines

Subscribe to my feed

Twitter Updates

    « How to Survive in a Plummeting Elevator | Main | Golaith Isn't Embracing Digital Services »

    November 14, 2006

    Case Study: Ultimate Escape from Commoditization

    A good friend of mine, Mike MacNair, CEO of MacNair Travel, lives in a rapidly commoditizing market.  If you think your market is being commoditized, try working in the travel industry.  Agents are rapidly being replaced by web pages.  Mike has been aggressively moving his business from a transactional model to a consultative business model.  When others in the industry are facing demise his business is doing quite well.  He doesn't try to compete with Expedia, etc.  Instead he embraces them as a tool and focuses on corporate travel and honeymoons.  The type of markets that are ripe for consultative selling.  Mike took consultative selling to the next level and wrote a book.  Mike is proving that as a market consolidates and moves towards commoditization opportunities appear for a few courageous players.

    Links to reviews:  DowJones MarketWatch, Yahoo Finance
    Book on Amazon

    TrackBack

    TrackBack URL for this entry:
    http://www.typepad.com/services/trackback/6a00d8341da8d153ef00d83538359c53ef

    Listed below are links to weblogs that reference Case Study: Ultimate Escape from Commoditization:

    Comments

    Post a comment

    Comments are moderated, and will not appear on this weblog until the author has approved them.

    If you have a TypeKey or TypePad account, please Sign In.