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    « Sales Renaissance | Main | Godzilla Interviews King Kong (of Marketing) »

    August 07, 2006

    Ultimate Brand

    You know you have a good brand when it becomes a VERB.  For example:

    • I will FedEx you the package.
    • Make a Xerox of the document.
    • I Google'd your company.
    • I'll Skype you.

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