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    « When it Absolutely, Positively, Has to Be Done… | Main | Is Your Shop a Destination? »

    April 13, 2006

    A Blueprinter or a Technology Provider?

    Everyone at some point struggles with the question “What do you do?” Some of us have worked on our “elevator pitch”. I try to make it simpler than an elevator pitch. Often in social environments (at least in DC) they are just trying to determine how you can help them. When people ask me I tell them “I provide software for distributing documents in the construction industry”. Most people are okay with that, but some will dig further. At some point I tell them I sell software to blueprinters. People will often ask “Why would you sell technology to a blueprinter?” My retort is “Have you seen their server room? – Many traditional ‘blueprinters’ have server rooms larger and more sophisticated than IT companies.



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